BUTCH'S SPORTS WORLD CELEBRATING 20 YEARS IN BUSINESS STARTED BY BUTCH AND ANNA HEROLD IN 1988 IN A 10' X 20' CORNER OF A BARN ON THE HEROLD FARM. AT THAT TIME IT WAS CALLED BUTCH'S ARCHERY. IN 1990 THE HEROLD'S MOVED THEIR BUSINESS TO DOWN TOWN PALMYRA WHERE AN INDOOR ARCHERY RANGE WAS ADDED TO THE BUSINESS ALONG WITH CAMO CLOTHES. IN 1994 THE HEROLDS SOLD OUT TO OUTDOOR SPORTS WORLD AND BUTCH WAS HIRED TO MANAGE THE STORE WHILE ANNA AND SON NATHAN WHERE HIRED TO HELP OUT IN THE STORE. IN JUNE OF 1997 THE HEROLDS HAD THE OPPORTUNITY TO BUY THE INVENTORY AND STARTED PLANS TO MOVE THE STORE BACK TO PALMYRA. THE NEW STORE WAS BUILT AND BUTCH'S SPORTS WORLD OPENED IN FEBRUARY OF 1998 WITH AN EXPANDED LINE OF SPORTING GOODS INCLUDING ARCHERY, GUNS AND AMMO AND ACCESSORIES, MUZZLELOADERS AND ACCESSORIES, CAMO CLOTHES, INCLUDING KIDS AND ROCKY BOOTS, CO'2,  KNIVES, FISHING 

IN MARCH OF 1998 THEY ADDED ARCTIC CAT ATVS AND ACCESSORIES TO THE MIX OF PRODUCTS, AND IN MAY OF '03 SUZUKI ATVS AND CYCLES AND ACCESSORIES.

BUTCH'S EXPANDED THE SIZE OF THEIR BUILDING BY 9000 SQ. FT WHICH WAS COMPLETED IN AUGUST OF '03. THE NEW EXPANSION INCLUDES A ATV AND CYCLE SHOWROOM WITH LOTS OF ACCESSORIES ON DISPLAY AND A NEW SERVICE DEPARTMENT AND WAREHOUSE.

BUTCH AND ANNA'S TWO OTHER MEMBERS OF THE FAMILY, SON NATHAN AND DAUGHTER LEILA WORKS FOR THEM,